Who We Are
XeroToAI was started by Bryan Goldstein, a software engineer and AI researcher who got tired of watching small business owners waste money on AI tools that overpromise and underdeliver.
The pitch is always the same: “automate everything, save hours a week, grow your business.” The reality is usually a confusing dashboard, a 14-day trial that auto-charges, and a tool that sort of works if you spend three weekends configuring it.
XeroToAI exists to cut through that. We test AI tools from the perspective of a small business owner — someone with a real budget, limited time, and zero patience for software that requires a computer science degree to operate.
What We Cover
We review and compare AI tools across the categories that matter most for small businesses:
- Automation — connecting your tools, eliminating repetitive work
- Content writing — blog posts, emails, social copy, product descriptions
- Customer support — chatbots, ticketing, response automation
- SEO — keyword research, content optimization, rank tracking
- Image generation — marketing graphics, product imagery, social content
- Transcription — meeting notes, call summaries, audio-to-text
- Video creation — marketing videos, product demos, social clips
- Email marketing — campaigns, sequences, list management
- Data analytics — dashboards, reporting, business intelligence
Our Standards
We don’t review tools we haven’t tested. Every recommendation is based on hands-on evaluation — real prompts, real outputs, real pricing. When a tool has a meaningful flaw, we say so.
We earn affiliate commissions from some of the tools we recommend. This never influences our ratings or recommendations. If a tool isn’t worth it, we say so regardless of whether we have an affiliate relationship.
Contact
Questions, feedback, or partnership inquiries: hello@xerotoai.com